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We have not identified much difference in what bus service improvements matter to different market segments

The percentage weights measure the importance survey participants attached to improving each attribute from its specific low level to its specific high level – thus they are a measure for the value of improving the quality of local bus services.

Results of Swing Weighting survey grouped by market segment*

* To increase the robustness of the importance weights, half of the participants were asked to take part in a partial-profile Discrete Choice Experiment (DCE) rather than Swing Weighting. The DCE asked participants to make choices from pairs of

hypothetical bus services. The importance weights for individual attributes were computed based on these choices using a multinomial logit model in the statistics package R.