We have carried out our market research in three steps

Step 1

Multiple-choice questionnaire

Step 2

Swing Weighting

Who are the potential bus users?

What service improvements matter to them?

Step 3

Value-for-money chart

What are the most cost-effective service improvements?

The goal of our market research is to provide insights into what bus service improvements are most cost effective to

increase patronage among working-age residents in Surrey.