We ensured that the demographics of the survey responses are representative for Surrey

Age distribution

Employment distribution

Gross household income distribution

Gender distribution

We under-sampled pensioners as they have ultimately no impact on the bus subsidies of loss-making routes.

Taking into account that Surrey is the most affluent County in the UK, the income distribution of the survey respondents feels right compared to the UK average.

There is a 44-to-56 per cent gender gap among existing bus users in the UK. We hypothesise that this gender gap also exists among car owners who consider the bus as an alternative and therefore over-sampled women.